Why is Good Design Important? Good design is the number one factor for building user trust in our product. Charles Schwab’s Eliel Johnson: Good design builds trust Trust is the number 1 friction to user adoption for FinTech products. We Analyzed 8 of the Fastest-Growing Personal Finance Apps Design adds value faster than it adds costs. Step 1. Hand Drawn Wireframes Step 2. Hand Drawn User Journey Step 3. Simple Wireframes Step 4. Simple Wireframes Step 5. Detailed Mockups Step 6. Detailed User Journey Step 7. Iterate Steps 5, 6