Find 15 startups/incumbents whose product is in the industry.
Compare the 20 most important product features that differentiate the 15 products in a spreadsheet. Rows are startups/companies. Columns are product features.
Take screenshot and paste into a Figma:
Landing page
Below the fold pane
Pricing tables
Main product/app pages
Identify the top 5 most important painpoints that most/all products solve.
Identify the top 5 most critical missing painpoints that most/all products do not solve.
Industry List
Neobanks
Payment Solutions
E-Commerce Platforms
Point of Sales
Online Store Front
Evaluation Criteria
All detailed instructions followed
Ability to list all the major players in the industry.
Ability to list all the major product features.
Ability to identify non-trivial, insightful trends/patterns.
Ability to identify the main pain points.
How to Submit
No time limit.
Put your 15 x 20 comparison table inside a Google Sheet, with the sheet titled “Competitive Analysis”.
Put your pain points inside the same Google Sheet, in a separate sheet titlted “Pain Points”.
Put your name and industry you’ve chosen in the title of the Google Sheet, e.g. “[name] - [industry]”
Share your Google Sheet with .
Send us an email at notifying us of your completion.