類別 | 全職、特案 |
地點 | 遠端工作制度,台北 |
職缺 | 資深 |
工作資料
工作需求
工作背景
- 至少2年相關的工作經驗。
工作內容
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The implementation and the growth of paid and organic search marketing efforts.
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Increase reach and conversion across web properties. 負責付費搜索和自然搜索營銷的實施和增長,促進整個網絡媒體資源的 reach and conversion.
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Responsible for the execution of tactics associated with the management of paid keyword campaigns (PPC advertising), keyword, and organic Search Engine Optimization (SEO) strategies. 執行相關策略,包括策付費關鍵字廣告系列(PPC廣告),關鍵字和自然搜索引擎優化SEO策略管理。
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Bonus: Proficiency in Google Analytics, Mixpanel, Heap, Segment, and/or Amplitude; social media and email marketing campaigns.
Requirements
- Experience in SEO
- Native English ability, especially writing, in order to be effective in copy writing.
- Assist in the ongoing creation, editing, management, organization, and optimization of organizational web content.
- Conduct on-page SEO across all web properties to ensure pages are ranking for target keywords.
- Implement information architecture best practices when building future site areas and re-architecting existing web pages and microsites.
- Report on keyword rankings across key areas and optimize content accordingly to enhance our presence in search engines.
- Manage and optimize ongoing pay-per-click search advertising campaigns for core areas of focus at the brand, service line and local levels.
- Analyze and report on changes in search-related growth, constantly iterating and optimizing paid and organic search marketing campaigns based on data.
- Conduct keyword analysis to determine which keywords are primary and secondary targets for ranking across web areas.
- Implement local search optimization efforts for location-based web assets.
- Perform keyword research to inform opportunities for new web content creation.
- Work with key stakeholders to get new content online for new projects and make updates existing content updated with search engine marketing best practices in mind.